Thursday, 19 September 2013

Movie trailers - Codes & Conventions


  • The film trailer starts with a green screen thats shows the clip has passed age related tests and can be shown to the specific audience. A website is given for more information on this. 
  • Production company logos. This may promote the movie and show status of movie = columbia is part of a major studio (Sony) therefore it has to be good
  • Dialogue begins during shots of production company logos to create suspense 
  • First scene is dark and moves slowly towards the characters
  • Scenes change with a flash
  • Fast beat soundtrack starts for round about 5 seconds and stops again for dialogue = this creates a dramatic effect to show importance of dialogue 
  • Narrative starts = begins to explain the plot 
  • Camera shots shows four quick shots of each main character 
  • Psycho thriller music in distant background
  • A slow motion scene to build up anticipation 
  • Upbeat pop rock soundtrack starts, this contrasts against dark violent scenes = tricks audience into thinking it is fun
  • Various taglines pop out, gives jumpy effect = reflects movie genre
  • Close shots of facial expressions = gives audience insight to their emotions 
  • Narrative reads out title name 
  • Blurb similiar to movie poster blurb



  • The film trailer starts with a green screen thats shows the clip has passed age related tests and can be shown to all audiences. A website is given for more information on this. 
  • Goes straight to a film scene
  • Shows written narrative on screen
  • Fast paced moving shot flashing from one to another
  • Loud banging sound effects = creates dramatic impact
  • Screen colour changes from grey to blue to green = to show amateur filming 
  • Flashing scenes to create mystery and shock
  • Music builds up to a big crash sound = builds up intensity 
  • Title names appears 
  • Release month rather than date with movie website = audience may use website to find the date
  • Tagline with a promotional contest = audience will take part to fid out more



  • The film trailer starts with a green screen that shows the clip has passed age related tests and can be shown to the specific audience. A website is given for more information on this.
  • Goes straight to a film scene = ringing phone to alert audience
  • Production company logo appears as dialogue is being spoken
  • Creepy music slowly builds up to a smashing sound = this may cause audience to jump therefore become interested
  • Narrative starts 
  • Close up shots of main characters face to see their reaction
  • Quick flashing shots
  • Thunder sounds play in background = creates suspense 
  • Tagline appears on screen
  • Directors names
  • Title name
  • Blurb with production company logos

  • The film trailer starts with a green screen that shows the clip has passed age relates tests and can be shown to all audiences.
  • Music starts straight away
  • Character narrative starts
  • Close up shots are shown to make dramatic impact
  • Shots flash quickly
  • Dramatic music continues whilst dialogue is being spoken
  • Fast paced shot of production company logo
  • Taglines 
  • Slow mysterious shots start to get faster and flash from one to another 
  • Flashing lights
  • Scenes fadeaway
  • Left on a cliffhanger
  • Title name
  • Blurb with production company logos and credits
  • Website = to promote movie
Conclusion
On average most movie trailers are between 2-3 minutes and include a wide range of shot using various techniques. The green screen is mostly always used as well as a production company logo to represent who made the film. Trailers may have very little dialogue or a narrative telling a story. Captions and tag lines are also sometimes spoken as well as shown on screen. Not ever trailer features the actors names but this can be a feature if you choose. Unique selling points such as 'from the makers' of are used to promote the current movie and the other movie. This may promote the director and/or producers. Background and soundtracks are quite important to trailers as they build an atmosphere and relate to the movie.

Tuesday, 17 September 2013

Movie posters - Codes & Conventions























Conclusion
Codes and conventions on movie posters are used to help promote them and also reflect upon the type of movie they are, this helps the audience know what they are getting in to and helps them decide whether they are interested or not. The images are there to give an insight as to who is in the movie and sometimes various cast member names may be shown to create more buzz and excitement, seeing their name but not their image will make the audience want to see them more. The colour theme is very important as it can be seen from a great distance therefore create a bigger impact. The darkness or the brightness of the movie poster will further encourage the audience to have a closer look or not. The font is very important as it change change the whole feel of the poster. The poster can go from serious to casual with the change of the font, more bold and basic fonts tend to be serious whilst artistic font can be very light hearted. This hugely reflects upon the movie genre. Taglines are not always present, but when they are they create a dramatic effect as well as help market the movies.